Check out Dr. Luttrell’s podcast on the science of opinions.

Writing for Public Outlets

Wall Street Journal. November 11, 2022. “How companies can counter consumers’ moral convictions.” [PDF]

PathosLab. April, 2020. “19 tips to message COVID-19.”

SPSP Character & Context Blog. September 19, 2019. “To change moral opinions, use moral arguments.”

The Jury Expert. December 16, 2016. “Making it moral: How morality can harden attitudes and make them more influential.”

Radio and Podcast Appearances

EI at Work. June 10, 2022. “The science of opinions.”

Cognitive Revolution. November 11, 2021. “Consistent quality.”

The Brainy Business. October 8, 2021. “The science of opinions.”

Negotiate Anything. July 2, 2021. “The science of persuasion: Overcome strong opinions.”

Under the Cortex. March 1, 2021. “Emotion and long-lasting attitudes and opinions.”

Behavioral Grooves. October 5, 2021. “Pros and cons of persuasion when issues are moralized.”

The Trendline with Kristen Soltis Anderson. August 8, 2019. “Challenging moral attitudes with moral messages.”

BYU Radio: Top of Mind with Julie Rose. June 21, 2016. “Strengthening opinions by citing morality”

Research in the News

BPS Research Digest. April 19, 2021. “Opinions based on feelings are surprisingly stable.”

Fox59 Indianapolis. November 6, 2020. “Overcoming the political divide: Professor, local faith leaders discuss ways to bring people together.”

Insider. October 8, 2020. “Why Trump’s illness probably won’t persuade anti-maskers to take the coronavirus seriously.”

Los Angeles Times. August 13, 2020, “What will it take to get people to wear coronavirus masks?”

93.1FM WIBC. August 12, 2020. “Wearing a mask: The message that may work for some people.”

TODAY. June 7, 2016. “Want to commit to an opinion? Make it moral, new study says”

Washington Post. June 1, 2016. “The magic word this researcher says can get people to agree with you.”

New York Times. April 20, 2015. “Tylenol May Blunt Emotions, and Not Just Pain”

TIME Health. April 17, 2015. “Tylenol Dulls Your Emotional Pain, Too”

NPR. April 16, 2015. “Tylenol Might Dull Emotional Pain, Too”

Columbus Dispatch. April 15, 2015. “Tylenol can dull emotions, Ohio State researchers find”

CBS News. April 14, 2015. “Acetaminophen may dull your emotions”

Huffington Post. April 14, 2015. “Turns Out, Tylenol Blunts Pleasure While It Relieves Your Pain”

The Guardian. April 14, 2015. “Paracetamol may dull emotions as well as physical pain, new study shows”

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