In the LAB Lab, we study people's opinions (or "attitudes"), where they come from, and how they change. We're especially interested in the subjective qualities people's opinions can have, including how much people moralize their opinion, are certain of their opinion, and feel conflicted about the issue. Ultimately, we're trying to figure out what sorts of opinions last over time and resist persuasive communication. But at the same time, how can people open their minds to ideas they initially disagree with and have productive conversations about topics that usually divide us?